A short selection of projects that highlight my design background
Roots
Doing a bit of everything shaped how I work
My in-house roles shaped me the most. Small teams, lifestyle and fashion startups, and a mix of responsibilities like visual merchandising, POP, catalogs, art direction, social media, and web.
Art direction & editorial design for QueenJuana's lookbook
Freelancing
Along the way, I always freelanced, collaborating with founders, agencies and other designers.
Working with marketing and product teams shaped my 360° way of thinking
T-shirt print design for QueenJuana
Art Direction
From concept to execution, I’ve directed the whole process
That means shaping the concept, developing the visual direction, guiding photoshoots and translating everything into final online and offline pieces.
Branding
Branding has been a big part of my work, especially with startups and entrepreneurs
Branding for Inés Bloch Law
Branding & packaging design for Australian brand DrZinx
Branding & packaging design for Chilean brand Aukala
Branding & packaging design for Chilean brand Aukala
Packaging
Packaging makes me think beyond the screen.
Working across industries helped me read context and understand how people engage with a product
Label design for Australian restaurant Bistro C's wines
Packaging design for Flossim's compostable pads
Label and logo design for Guatemalan Colonial rhum
Product Design
My path has been varied, and it shows in how I design.